Well-crafted case studies can be a very effective way of communicating how the work you do solves problems for your clients.
You don’t have to get into a lot of detail. Simple is better.
Think about a project (or two or three) where you nailed it. Craft a concise summary that explains the problem your client was facing, how you approached the problem, the solution you offered, and how that solution made a difference for your client.
Ta-dah! You’ve crafted a case study that can help potential clients understand how working with you can help them solve problems and achieve their goals.
Put it on your website, add it to your LinkedIn profile, and look for other ways to share it with the kinds of clients you’d like to be working with.
Keep moving forward. You’ve got this. #MoveForwardMonday