An often overlooked feature on LinkedIn is the cover image on your profile. That’s the horizontal image behind your round profile photo. It’s valuable marketing real estate and we have found that not many people are taking advantage of it.
The cover image automatically defaults to an abstract generic one. But by inserting a custom image or graphic you can use this space to communicate a message or convey your brand.
Here’s a great example to spark some inspiration.
SIDENOTE: We are launching a FREE 10-week LinkedIn Challenge this month to help our followers unlock the business-building benefits of LinkedIn. Head to our website to learn more and sign up. But hurry! The deadline to sign up is March 15th!