Wobizzle Podcast

A lot of businesses fall victim to predatory marketing and may not even realize it. Today, Michelle and Melissa are going to talk about what predatory marketing is, how to spot it, and how to protect your business from it. This is not an attack on sales professionals, but takes a hard look at those who are focused only on selling the product – whether it’s a good fit for the client or not. We recognize that shopping for ad space or marketing help can be overwhelming, especially if it’s not what you do. We’ve got tips to help you navigate and help you make sure that your marketing dollars are well spent!

Not all clients are a good fit, and sometimes it’s better to part ways sooner rather than later. Today, Michelle and Melissa will discuss how to know when it’s time to fire a client, and how to do it gracefully. Sometimes it’s scope creep, sometimes the client is a haggler, or perhaps they push their way to the front of the line and expect you to be “always on”, and sometimes the project just isn’t a good fit. We get it, and know that when it’s time to let them go it’s super scary. Sometimes though, you just need to do it, for your own good and for the good of the client.

In today’s episode Michelle and Melissa look at why it’s important to take time off, and how to make it happen. Burnout is bad, and an “always-on” approach to work will lead to it fast. Busy isn’t always a good thing and if you don’t pace yourself, your mental, emotional, and mental health will suffer. We share strategies to help you avoid the negative side-effects of high performance, and tips on forecasting, ways to maximize efficiency and workflow, and how to set a schedule and stick to it.

Today Michelle and Melissa are tackling an issue every business owner has to deal with – surviving peaks and valleys. We share strategies on how to deal with the ups and downs of a changing workflow while you’re in the moment and look at ways to see the peaks and valleys coming and plan accordingly. We also share tips on managing expectations, developing a more balanced schedule, and look at the always dreaded valley panic. Learn how to continue to deliver your best and ride the wave of small business ownership!