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freelancing tips

Curb Your (Beginning of the Year) Enthusiasm

If one of your New Year’s resolutions is to be more active on your business social media platforms, we support you 100%. But we would like to recommend that you go forth with a strategy and don’t do too much, too soon.

If you’ve been neglecting your business social media for awhile, there are reasons for it. And those reasons did not disappear with the turn of the calendar. Don’t come out of the gates of 2021 full force only to find out in a few weeks that your enthusiasm is not sustainable.

Like any other resolution, it’s better to start small and build upon your successes. If you have been posting just a few times a month (or less), set a small goal of posting once a week. After you have been successful for a few weeks, consider bumping that posting schedule up to twice a week, and so on, until you reach your ultimate goal.

And, while we’re on the subject of posting frequency, always remember that quality transcends quantity.

Keep moving forward. You’ve got this. #MoveForwardMonday

About Michelle West

Michelle West is a marketing and communications consultant with more than 20 years experience in for-profit and non-profit industries. Her expertise encompasses strategic communications planning and tactics including brand and message development, writing, video production and social media management.

Her business, Chamber Speak, specializes in providing marketing and communications services for chambers of commerce and small to medium-sized businesses.

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  • Freelancing
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  • Move Forward Monday

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