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freelancing tips

Set SMART Goals To Grow Your Freelance Business

Take some time over the next few weeks to consider the kind of success you would like to see for your business in the coming year. It’s not enough to just say you want to increase your annual revenue or the number of clients.

Use the SMART method to help you get focused and increase your chances of achieving your goals.

SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound.

Let’s take that goal of increasing your annual revenue as an example.

SPECIFIC
Make it specific by stating how you are going to increase it – by selling existing clients on added services? By actively promoting your business? By adding a passive income stream to your menu of services? Perhaps you would do it through a combination of steps including raising your rates.

MEASUREABLE
Make if measurable by adding a dollar amount or percentage to it.

ATTAINABLE
But don’t get carried away. Make sure that dollar amount or percentage is attainable considering the bandwidth you can manage as a solopreneur, the marketability of the passive income stream you are considering, etc.

RELEVANT
Make sure your goal is relevant to your overall business goals. For example, if you are trying to grow your freelance graphic design business, setting a goal increasing your monthly income by starting a dog-walking side hustle may bring in some extra cash, but it’s not going to help you grow your graphic design business.

TIME-BOUND
Set a timeframe to achieve your goal. If your goal is to increase your annual revenue by 10% for example, you would be working on that for the full year. But don’t wait until the end of the year to see how you’re doing. Set some monthly or quarterly milestones so you can track your progress, see what’s working to help you achieve that goal and tweak what’s not.

One last thing – don’t set too many big goals. Focusing on one significant goal will be much more achievable and have greater impact on your business than multiple goals that spread your focus too thin.

About Michelle West

Michelle West is a marketing and communications consultant with more than 20 years experience in for-profit and non-profit industries. Her expertise encompasses strategic communications planning and tactics including brand and message development, writing, video production and social media management.

Her business, Chamber Speak, specializes in providing marketing and communications services for chambers of commerce and small to medium-sized businesses.

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