Want to grow your freelance business? It’s common marketing knowledge that it costs more to gain new customers than it does to keep existing ones. Add to that the fact that referrals tend to rank high as a source of new clients for freelancers, and you’ve got two good reasons to try to stay top of mind with clients both past and present.
Staying in touch with clients that you have worked with in the past keeps you on their radar screen, and it makes them more likely to contact you when they have another project come up.
It also makes them more likely to refer you business if they encounter someone in need of your expertise.
So stay in touch. Don’t be a pest, just check in once in awhile with a friendly email or call.
Keep moving forward. You’ve got this. #MoveForwardMonday