Grow

Proven strategies to grow your client base as a freelancer

The very thing that draws many of us into a freelancing career is the very thing that we struggle with the most—the want of freedom and being our own boss. We became freelancers to enjoy life on our own terms. We want to set our own schedule and do work when it works for us, right?

To make a successful freelancing career, you first need to create a structure that works for you. For example, it might be that you work in the mornings early while your kids are asleep and then get back to work later when the kids are at school. The important thing here is to be consistent and give your work the respect and time it needs to flourish. Once you’ve created this workstyle structure, the following strategies will help you keep and grow your freelance client base.

Strategies to Grow Your Freelance Client Base:

Treat your clients well. Current clients are the very foundation of your future business. In freelancing, making clients happy creates ongoing and future business for you. The relationships and trust you build with your freelance clients will not only pay you now, but also in the future when they continually come back to you for your services AND (this is the big one) refer business to you.

Create a polished ONLINE brand. Develop a professional website that highlights your work experience and all of the services you offer. Be sure to have a contact form on your website so that visitors have a way of reaching out to you. Create social media accounts that link back to your website. Pay special attention to LinkedIn, growing your network and fleshing out your profile. If you need to get a professional photo headshot done, then do so. You are much more likely to get the project if they can connect your name with a face. It makes you much more approachable.

Create a polished OFFLINE brand. Have a physical business card on hand. You never know when you are going to run into someone who may need your services. Also, have talking points that answer, “What do you do?” You want this to be succinct, but also powerful. Include examples of measurable outcomes from one or more of your projects. For example, I could say, “I create social media campaigns. One such campaign recently generated a 30% increase in website visitors to my client’s website when compared to the same timeframe just before the campaign.”

Develop your network. As freelancers, your network is your tribe. These are the individuals you’ve come to rely on as a source of moral support and knowledge. Where people in a traditional workplace have co-workers, you have your network. Sometimes these are individuals that you just call up for a social chat; other times, these individuals help you with a project as your subcontractor. You need to keep these relationships strong and mutually beneficial and above all – genuine. The odds are good that when you run into a roadblock, if you have a robust network to call on, you will find a solution in no time at all.

By implementing the above strategies into your freelancing business, you will continue to cultivate and grow your freelance client base. This not only ensures a steady income but also helps you to stay true to why you become a freelancer in the first place—to enjoy life on your own terms!

Easy Ways To Improve Your Search Engine Rankings

A quick Google search of the term “Search Engine Rankings” pulls up more than 58 million results from around the web. Search Engine Optimization (SEO), is crucial to online success, but if you’re not an SEO expert, you can quickly become overwhelmed by the overload of information and search engine rankings advice being offered in every corner of the internet.

Really good SEO is best done by someone who specializes in the craft. It’s not cheap. It takes a high level of expertise, consistency and a long-term commitment to be successful.

But there are some things you can do to improve your business website’s search engine rankings without seeking help from a pro. Here are the three things that matter most. BONUS: They are easy to do.

1. Keyword Usage For Search Engine Rankings

Doing great keyword research is the first step to improving your Google search engine rankings. Develop a short list of words that you believe customers might use when they search the internet for a business like yours.

Plug those terms into an online keyword research tool. Google’s free keyword planner offered through the Google Ads division is an easy to use option.

Search for variations of your keywords and take note of the monthly number of searches in comparison to the amount of competition for each.

If you’re new to this, you won’t want to waste your time and efforts trying to compete for keywords with high competition. Instead, identify 10 to 30 low-competition keywords each with an overall “Monthly Search Volume” of around 2,500-3,000.

Also, identify and research long-tail keywords to increase your chances of success. Long-tail keywords are longer and more specific than regular keywords. For example, if you offer social media services, instead of using the keyword “social media,” consider drilling down a bit more with a term like “social media marketing consulting.”

New domains, sites with little content, and web pages with few backlinks are typically on the bottom of Google’s priority list when it comes to ranking. So, if your website falls into any of those categories, the lower the competition is for your keywords, the greater your chances are for higher search engine rankings.

2. Quality, Audience-Relevant Content

Once you have a sufficient list of low-competition keywords you’re now off to the races of content creation. Decide what forms of content will work best for your business model. It can also be helpful to try a few things at first to see what gets you results. The most common forms of online content marketing include:

Articles & Blog Posts
Infographics/Images
Press Releases
PowerPoint Presentations
Pinterest Pins
Industry White Papers

Whether you choose to develop your own content, or hire a freelancer, be sure that it focuses on your keywords.

3. Optimization For Better SEO Engine Rankings

Even the best content doesn’t stand much of a chance of being found without a little optimization.

When search engines crawl your website, they’re looking for phrases and terms that match the searched keywords. If your pages and content are aligned with those words, your chances of ranking higher improve.

If you have a WordPress website, using an SEO plug-in like Yoast SEO will make optimizing your website content much easier.

Here are some areas of your website where a little tweaking can make a difference.

Keyword Density In Blog Posts

Having a blog that is updated on a regular basis can greatly improve your website’s search engine rankings. It’s within your blogs posts that you will want to include the keywords that will help customers find you on the web. That’s where “keyword density” comes into play.

Going back to the “social media marketing consulting” example – if you chose that as your long-tail keyword for a specific blog post, the more times that keyword showed up within your blog post, the higher the keyword density would be for that post.

There is much debate about what percentage of keyword density yields the best results, but a good rule of thumb is to have a minimum density of 1.5%. For a 500-word blog post, that means your keyword needs to show up 8 times.

Titles and Tags

Make sure your keywords are included in your post titles and tags. The post titles and tags provide search engines with details about the content on the page.

Meta Tags

Meta descriptions appear in search results below the title link of your post, so it’s important to write descriptions that’ll help visitors get a quick peek into the page’s content before clicking on it.

Images

When uploading images to your site, be sure to include your keyword in the title of the image. Also, add an Alt Image Title with your keyword.

Consistency Is Key

SEO can feel a little overwhelming. But, even if you don’t have the budget to hire professional help, you can’t afford to leave your business’ search engine rankings to chance.

Though these tips only scratch the surface of what can be done, if you perform them consistently, they will help you improve your search engine rankings over time and help potential customers and clients find you.

Freshness Test: Is Your Business Website Up To Date?

Does your business website pass the freshness test? When was the last time you checked in on it?

An outdated website is bad for business. Think about it. Have you ever visited a website that was woefully out of date? You know the type; one with old events being advertised on the homepage, broken links, or the latest post on the blog is two years old.

What did you think? Did you wonder if the business was still in business? You’re not the only one.

Your business website serves as an online destination for your customers and potential customers. For some, it may be the first impression they get of your business. That’s why it’s important that it be up to date.

So, bring up your website right now in another window and review these things to see if your business website passes the freshness test.

Business Website Freshness Test

Calendars & Events

Scan your website for any time-sensitive items. Look for outdated events, promotions, expired discounts or coupons and get rid of them.

Blog

If you have a blog, when was the last time you posted? If it’s been longer than 30 days, you need to remedy that. Set aside a few minutes to brainstorm some post ideas. Make a list, and then make a commitment to update that blog at least once a month.

You don’t have to write a 10-page white paper. Short articles – 400-500 words – are fine. Just remember when you are writing, to set aside the sales pitch and instead opt for blog topics that will deliver helpful information and value to your website visitors.

Don’t have a blog? You should consider adding one to your business website. A regularly updated blog is one of the best tools for improving your search engine rankings. It can also prove to be an unmatched marketing tool. A blog allows you to showcase your expertise, and gain credibility with your audience. That credibility makes it easier to persuade them to make a purchase or contract a service from you.

Links

Go through your website page by page and check for broken links. Delete or fix any that you find, and while you are at it, look for opportunities to add some fresh links. Up-to-date internal and outbound links can help improve your search engine rankings.

SEO

Speaking of search engine rankings, check in on your website’s SEO. Do you have keywords assigned to your pages and posts? Are your posts and images optimized? Make adjustments as needed, or hire an expert to help.

Grammar & Spelling

As a writer, nothing screams “unprofessional” louder to me than a website with spelling or grammar errors. Though the majority of your website visitors may not be writers, they will notice. Proofread your website. Have a friend do the same and clean up any spelling mistakes or poor grammar.

Design & Navigation

Now that you have some of the immediate concerns addressed, take a thoughtful look at the design of your website. Does it look good? Is it a website that you are proud of? Does it have a clean, modern look? Are you using high quality images?

Think about it from the perspective of a potential customer. Is it easy to navigate? Does it give them the information you want them to know as well as the information they are seeking?

How does it read? You want your website copy to communicate in a clear and concise way. You need to say just enough to give a good overview of your business, your products or services and what makes you different and better than your competitors. Too much copy can clutter the page and overwhelm the reader.

If you’re not happy with your website, consider a redesign. Hire a professional to help. If your budget is tight, you could consider using a DIY website platform like SquareSpace.

Make It A Habit

Once you’ve gone through the steps and made much needed updates to your business website, make it a habit to review these things on a regular basis.

Gone are the days when you could build a website and then forget about it for a few years. Effective, lead-generating business websites are living things. They evolve. They grow. And they should be updated on a regular basis. So, keep your website fresh. Your credibility depends on it.

RELATED CONTENT: Why You Must Have A Business Website

Payroll Outsourcing: Does It Make Sense For Your Business?

Hiring employees can help your business grow, but it also makes your job more complicated. Take payroll for example. It’s a headache that recurs before every payday. Payroll outsourcing may relieve some of that pain.

Processing payroll internally takes time and resources. Also, it’s easy to make mistakes. Statistics from the Internal Revenue Service show that approximately 40% of small businesses incur penalties for failure to comply with payroll requirements. Total fines paid by businesses are in the billions of dollars. That’s money that could be better spent.

Payroll outsourcing can keep you on the right side of compliance. And, it’s really not that expensive when you consider the time and worry it can save you.

How Payroll Outsourcing Works

In general, payroll companies take care of payroll administration for their clients. If you’ve been doing it yourself, you know it is a much bigger job than just issuing checks.

A payroll company handles all of the details to get employees paid. This typically includes check processing, direct deposit, W-2 and 1099 processing. They may also help manage employee benefits and other HR functions. But, where a business may find the most value in outsourcing payroll is in tax administration services.

Tax administration is an important part of the payroll process that many small business owners find difficult to manage on their own.

There are monthly, quarterly and annual deadlines for payment and reporting. Keeping track of those while you are trying to run a business can be overwhelming. Also, regulations change on a frequent basis. It all makes a great case for payroll outsourcing.

Payroll Outsourcing Pricing

Pricing varies depending on the size of your business and the services that you need. It’s common for services to charge a flat monthly fee plus a per employee fee. Entrepreneur.com reports that basic payroll service pricing ranges from $.80 to $2.00 per check plus a base fee. Many companies will provide a free quote customized to your business’ needs.

So, is payroll outsourcing a good solution for your business?

If you need to focus on other areas of your business, payroll outsourcing seems like an inexpensive option.

Very few people go into business for the fun of payroll administration. By outsourcing payroll to a trusted provider, you can get back the precious resource of time. That allows you to put your energy into the areas of your business that need your attention. It also grants you peace of mind that your payroll administration is being done right.

Related: Knowing When To Outsource

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Leveraging Your Most Powerful Marketing Tool

There are countless ways to reach new customers and grow your business. From traditional advertising to social media outreach, the options get more abundant each day. But perhaps the most powerful marketing tool to grow your business is the same one that generations of business owners have used – relationships with existing customers.

Existing Customers Are Your Most Powerful Marketing Tool

Existing customers have always been the best marketers for small businesses. Their role is often referred to as “word of mouth” advertising. With the advancement of technology and growth of social media, the relationship you have with your current customers is more significant than ever before. They have become an even more powerful marketing tool for your business.

Think about it. When a customer visits your place of business and they have a good experience, what do they do? They reach for their phone to tell their friends and family about it. If they have a poor experience, you know what happens? They reach for their phones even faster.

Happy existing customers may be your best allies in helping you market your business and reach new customers. Ensuring that your customers have the best experience possible is
where you come in.

Learn names.

Try to learn the names of repeat customers. Remember their names and use their names to greet them when they return to your business. This simple act can make your returning customers feel welcomed and create a more personalized customer experience.

Reward loyalty.

Another easy way to keep existing customers happy is through exclusive deals, discounts and giveaways. One of my favorite customer loyalty programs is through a locally-owned natural foods store that I frequent. I have a loyalty card in my wallet and every time I check out, the person at the register scans the card. For every dollar I spend, I collect loyalty points. When I’ve collected 300 points, I get five dollars off my purchase, on the spot. I love it when that happens!

Meet Their Expectations – Every Time.

Regular customers are regular customers because you have trained them to expect certain things when they show up at your business. It may be the quality of your product or service. Perhaps, it is the perceived value. Or, it may be the fun and welcoming atmosphere of your store, the friendliness of your staff, or your wide selection of products.

Whatever it is, deliver on those expectations each and every time they visit. If you don’t know why they keep coming back, just ask. Feedback from regular customers can help you continue to meet their needs and the needs of future customers.

Taking care of your existing customers will keep them coming back for more. If they really love your business, they’re going to refer more customers your way through positive online reviews and word of mouth referrals. Both are powerful marketing tools.

According to Vendasta.com, 88% of consumers trust online reviews as much as personal recommendations.

Though customer reviews often come unsolicited, it’s ok to ask for help. Let your loyal customers know that you are trying to grow your business and ask if they’ll help you reach new customers by posting an online review, providing a testimonial, or telling their friends. Most will be more than happy to lend a hand.

Move Beyond Perfection Paralysis

If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen – Marissa Mayer

We can be our own worst enemy, and when building a business many of us can fall victim to perfection paralysis. The Urban Dictionary defines perfection paralysis as, “The inability to start on a project, assignment, essay or any creative task due to the fear of not getting it perfectly right.” Sure, we want to wait until our idea is “perfect” to share it with the world, but that is not sustainable, especially if you intend to make a living. Nothing in life, and definitely nothing in business, is ever perfect. In fact, when you continue to rework and re-do, you often move right past the perfect spot and miss the magic.

You have to move forward with your ideas. As Amy Nelson, CEO & Founder of The Riveter, says, “Entrepreneurship requires you to jump in when something is 70 percent perfect and be willing to figure out the rest as you go. The difference between “good enough” and perfect could be the difference between success and missing the boat (or making money).”

Perfection paralysis is a widespread problem, and not limited to me, you, and three other random creatives. In fact, even Mel Robbins has written that she fell into perfection paralysis when writing The 5 Second Rule. While the process was perfect in her mind, there were days that the words wouldn’t come, and it wasn’t all rainbows and sunshine.

“When you strive for perfection, you are bound to fail,” she wrote. “By calling on the good-enough principle, you are giving yourself permission to fail. It is only when the pressure of perfection has been removed that you can tap into your inner genius and do your best work.”

“Good enough” has been an important lesson in my 20+ years as a freelancer, and by embracing it, I was able to beyond hobbyist status, and actually make a living. And moving beyond perfectionism isn’t just good for your productivity, it’s also good for your health. As Health.com reports, people who have perfectionist tendencies are sometimes more than just detail-oriented high achievers. They are often racked with anxiety, depression and fear.

So, the question is, how do you move from perfection paralysis to good enough? Perfectionism paralysis is defined by the inability to start, or sometimes to keep going. To combat that, you need to make a list, set goals, and get busy. If you have to have XYZ done by next Tuesday, you have your marching orders. If XYZ doesn’t have a deadline, make one and stick to it. Make sure your goals are realistic, while at the same time, moving you forward.

Lisa Guice writes in Forbes that she approaches her work with a recover and release mindset, meaning that once she completes her work and reviews for errors and realistic value, she releases it. “Once corrections are made, move into the release stage, where you let it go and are OK with what results from it. Your realistic view of its value will be the reminder you need to draw from to free yourself from continuing to overanalyze.”

It’s also okay to make mistakes. I know I do. I recently shared a workshop script with a client that I hadn’t done a final edit on, and told her there was a prize for the first typo she found. Remember, nothing is perfect, it’s just important that it be good enough.

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Help Wanted: Tips for Hiring Employees

Ideally, hiring employees should allow you to focus your time and talent on the areas of your business that require your attention.

Unfortunately, it doesn’t always work out that way. Small business owners often find themselves spending more time (and money) training, solving problems or correcting employee mistakes than when they were operating as a one-woman shop.

The process of hiring employees may sometimes seem like a gamble. But there are some steps you can take to tip the odds in your favor.

Know what you need

Employees will bring the most value to your business when they have clear direction on what their jobs are. You may know you need help, but take some time to think about exactly what kind of help you need. Create a formal job description for the position. It’s okay if it includes the line “Other tasks as assigned by…” Your employee needs to know what your expectations are. If he/she has a list of ongoing responsibilities, it will save you the time and frustration of constantly having to tell him/her what needs done.

Temps Vs. Hiring Employees

If you’re not sure you need a permanent part-time or full-time person, you might consider using a personnel services agency to hire a temporary worker for times when you need some extra help. The benefits of hiring a temp are that the agency has already screened the worker for you and the agency handles the wages and benefits for the employee. You simply pay the agency for the service provided. But don’t assume that “temp” equals cheap. There is a cost for this convenience. If you really do need someone on a more permanent basis, trying to bridge the gap with temps may end up being more expensive than hiring employees on your own.

Hire Smart

When you post a job opening, you will likely be inundated with applications. Some will be qualified for the position. Many will not be. Others may be overqualified and be at risk for jumping ship the moment a better offer comes their way. Sifting through a mountain of resumes can be overwhelming, and setting up a parade of interviews is time consuming.

You need to bring only the best people in to be interviewed—preferably the top three applicants with the qualifications that you need to fill the job. To whittle down your options, set some guidelines on the front end of the process to help you decide which candidates will make the cut. Only pull resumes of applicants that meet those standards that you have established.

At this point, your main focus is filling the position, but you should be looking toward the future as well. While interviewing, try to pick up on cues that would indicate what type of employee the applicant would be. Does she seem to be just interested in a job, or does it appear that she is motivated by a challenge? Does the candidate seem to have a particular interest in what your business does?

Ask the right questions and be careful to not ask the wrong ones. Avoid asking applicants illegal or inappropriate questions during the interview.

If your schedule and responsibilities don’t allow for you to take the time you should to hire the best person for the position, you might consider contracting an HR consultant to help. Many solo HR consultants are willing to take on the task of hiring employees, and can even help you onboard and train your new employees.

Using Customer Testimonials To Promote Your Business

Business owners have been using customer testimonials to promote their businesses for centuries. And I don’t see this tried and true marketing method going into retirement any time soon.

Third party endorsements are marketing gold. When done well, they deliver a convincing message in a way that potential customers or clients can relate to.

But great testimonials don’t just happen. Powerful, effective customer testimonials require some thought and planning on your part.

Identify Your Target Audience

Just as you would with any other marketing effort, you first need to identify your target audience. Who are you trying to reach? What might motivate them to buy your products or hire your services?

The answers to these questions will help you identify the right happy customer to ask for a testimonial and it will serve as the foundation for the message that is ultimately delivered.

Decide On A Message

What do you want your audience to remember, think, or do after they see the testimonial?

One big mistake small business owners make when using testimonials is leaving the message to chance. They simply ask a happy client or customer for a testimonial and take what they can get.

Here’s the problem with that. Every client or customer’s experience with your business is unique. Each may have different reasons for doing business with you. For some, the thing they appreciate most about your business may be so narrow that it would not be very useful to you in attracting new customers.

When using customer testimonials, try to determine common themes between your happy customers’ experiences and what you want to promote to prospects. Maybe it’s great customer service. Perhaps, it is your level of expertise or experience in a certain area, or your product is the best in the business.

Have A Hand In It

It’s ok to steer their testimonial in the direction that you want it to go. To be most effective, your testimonials must contain messages that align with the rest of your marketing messages.

All of this said, testimonials should be authentic and truthful. The message needs to match the messenger. Find those messengers whose experience with your business aligns with your desired message.

Ask the customers you’ve identified as testimonial messengers what they value most about the aspect of your business that you are trying to promote. Then take their comments and turn them into a concise two-three sentence endorsement of your business.

Simple Formula For Using Customer Testimonials

Keep it simple. Here’s a formula you can use as a guide.

This was my problem, this is how company x/product x helped me fix it.

Strive for just one key message per testimonial. If your messenger has a lot of great things to say, split his/her comments up into multiple testimonials and use them across a variety of communications platforms.

Using customer testimonials is a great way to establish trust and credibility with your audience. So use this tips to create authentic and effective testimonials for your business that turn prospects into customers.

Nyah’s Naturals: Teen Entrepreneur

When Nyah Claybaker heard about the opportunity to visit Washington, D.C. on a school trip with her Social Studies class, she was determined to go. Her parents, Curtis and Christy, were in full support, but the trip was going to be costly. It was an expense they had not planned for. In the end, it proved to be the perfect set of circumstances to give rise to a teen entrepreneur.

Nyah’s Naturals

As a business owner, Christy encouraged Nyah to consider earning the money through a business venture. As a result, Nyah’s Naturals and a teen entrepreneur were born. Nyah’s Naturals is a natural body care product line. The line includes custom-blended sea salt body scrubs and bath salts.

Nyah’s decision to create handcrafted bath scrubs and salts as her product line came easily. She’s been mixing up homemade concoctions like slime and play dough for years. She translated that experience and her love of working with her hands into products with real marketable value.

It’s also a product line that is complementary to her mom’s massage therapy business. That opened the door for Nyah to have access to quality suppliers, Christy’s business and wellness industry knowledge, and an existing base of potential customers.

Lessons Learned

While the decision on what to create may have come easily, starting and running her microenterprise was hard work for this teen entrepreneur and her mom.

“I learned that running a business is a lot harder than I thought. There are a lot more details and stuff to pay attention to than I imagined. It’s not like running a lemonade stand where you just sell some lemonade,” Nyah laughs.

While Christy helped Nyah along with many of the details, she relished in the opportunity to watch her daughter learn and grow through her entrepreneurial journey.

“I think she learned the value of having a strong network to support you. Your family, friends and other connections are not only potential customers, but also promoters and cheerleaders,” Christy says.

“It was so inspiring to see her set a goal, come up with an idea to achieve it, and then follow through with what she needed to do to meet her goal.”

Results & Next Steps

It was six months from the time the business launched to the deadline for her Washington, D.C. trip. In that time, Nyah exceeded her sales goal and made a decision to keep the business going.

She’s now using her profits to help fund future educational trips. She is also saving for college and supporting a cause that is near and dear to her heart. A portion of her sales is going to support the Turtle Island Restoration Network. Even while saving for her Washington, D.C. trip, Nyah diverted 10% of her sales to this organization that supports sea turtle rescue and conservation.

“I have always loved sea turtles,” Nyah says. “Once when I went to the beach, I saw sea turtles with my own eyes, real, wild sea turtles and it was breathtaking.”

Support of the Turtle Island Restoration Network will continue to be part of the Nyah’s Naturals business model as Nyah and Christy work on the 2.0 version of the business. They are tweaking processes and finding efficiencies. They are also looking for ways to increase net profit without compromising product quality. Another priority is to find a way for Nyah to see a more immediate return on her investment of time in production.

For Christy, her ROI can’t be quantified. “The quality time we are able to spend together, even though it is hard work, is priceless.”

RELATED CONTENT: Business Savvy Of A Six Year Old

Five Subtle Business Blunders

We all make mistakes, but when you are running a business, mistakes can cost you money. While you may approach big decisions with care to avoid a costly error, sometimes it’s the little things that really count. Here’s my list of the top subtle business blunders. I have witnessed all of them, maybe even committed a few myself. If you have employees, the list is worth sharing.

“Celling” it short. I recently had a life insurance agent visit me on a sales call. I had scheduled to give him 30 minutes of my valuable time. As he began his presentation, his cell phone rang. When he reached for it, I assumed he was going to hit the switch to send the call directly to voicemail. Instead, he answered it. Rather than politely tell the person on the other end of the call that he was in a meeting with a client, he engaged in the phone conversation as if I weren’t in the room. From my end, it didn’t appear to be urgent. He was on the phone for about five minutes—five minutes of my 30 minutes that I had graciously provided to him. He didn’t apologize when he hung up, just picked up where he left off. Needless to say, he didn’t make the sale. In that single mindless action, he made me feel as if I was not a priority. Why would I purchase from him? What could I expect from him in customer service if this is the way he treated me in the sales process? If you’re in a meeting with a real, living, breathing person, turn the cell phone off. If for some life/death reason, you must take a call, at least let your client know in advance that there is a possibility of an interruption and sincerely apologize for the potential inconvenience.

Driving Ms. Crazy. If your company car has your company logo on it, don’t do anything in it that you wouldn’t want your granny to witness. Don’t cut people off in traffic or provide a “middle finger salute” to those that cut you off. Don’t park in a handicapped space if you are not legally able to do so and don’t text while driving. You get the idea. The same rules (and many others) apply when you are wearing your business’ logo on your clothing.

No cards left behind. This one still gets me once in awhile. Obviously, it is important to always have a good inventory of your business cards with you at business functions, but a valuable networking connection can happen anywhere. Don’t let an opportunity slip through your hands because you weren’t prepared.

Follow-up failure. If you make an offer or a promise to a new networking connection or an established contact, deliver on it. If you don’t, you may be leaving money on the table. So many opportunities are missed because the follow-up didn’t happen.

All the world is a stage. And we can see the plots play out via social media outlets on a daily basis. You’ve probably heard the news stories of people getting fired from their jobs for bashing their employers on Facebook, Twitter, etc. I recently heard the story of a business that lost a huge account because an employee was posting some pretty hateful banter on a social media site about one of the business’ clients. You know how it ends. The client found out and decided to do their very hefty chunk of business elsewhere. The employee got fired, but it will take a very long time for the business to recover the revenue lost and rebuild its reputation with the lost client and others.

Building a positive reputation for your business takes time and effort. And while one small misstep may not destroy your business’ reputation, over time, subtle shortcomings can chip away at what you are working so hard to build.